Corey Farm & Equine Insurance provides insurance services for farmers and their four-legged muscly friends – it’s a real thing! They provided Arrows with the exciting opportunity to start a social media presence from scratch. Luckily for us, Doug Corey’s passion for horses and equestrian sport shines through in his content.

 

STRATEGY: 

To ensure that ads were only being shown to the most relevant potential Corey customers, we used several targeting layers:

 

Layer 1:
First, we developed targeting parameters for posts on Facebook against a mix of interests and purchasing behavior.
Layer 2:
We then targeted geographical spends against similar insurance companies. 
Layer 3:
We retargeted based on the demographics of people who most engaged with our content. Paid ad spend was allocated to boost those posts to maximize reach and page engagement. 
 

RESULTS

569% increase in targeted audience growth
Lifts in regional attention and accounts