At Arrows Digital Media, our focus is social media marketing. We're allergic to stock photos and pride ourselves on offering our clients custom content that actually shows who they are. We specialize in video content, which has rapidly become one of the most important parts of an online presence.
We create a custom, malleable marketing strategy for each client that changes alongside their customers’ growing wants and needs. We also employ the use of paid advertisements on social media, taking advantage of every possible outlet to get your product into the world. We believe that marketing is a growing, changing world, and we listen carefully to what each market tells us. This way we can promise to provide you with the best possible platform for your brand.
The first pillar of the Arrows process is our commitment to custom visual content. Social media users don't want to be explicitly sold to throughout their feeds. They want to get to know the real people and the real stories behind their favorite brands and companies. That's why every Arrows Digital Media client receives custom photo, video, and graphic content every month - to ensure that your customers are getting to know the real you. We understand that the most important part of social marketing is providing value, not asking for it.
The next step in our process is deploying the content we've prepared. Do be fooled - although posting to social media may seem like an obvious step, doing so consistently with a clear objective is where most businesses fall short. At Arrows, we believe that great content will capture your audience's attention, but it's just as important to know what you're going to do with that attention once you have it. We also don't assume to know what your customers want to see. We let the market tell us how we can provide value, not the other way around.
The third step in the Arrows social marketing process is paid media management. This is what you might call the "advertising" component. Just as it has always been, paid ads have the capability to open up your brand to a whole new world of potential customers. Paid media should complement your organic posts in a way that continues to show the best that your company can be. We know that ads are an integral part of every modern social marketing plan, and we're confident in our experience to manage your ad budget effectively. We don't want anyone to think of Arrows as an agency that "posts for you."