Umami, an Asian-inspired cuisine and sushi restaurant in Birmingham, Alabama, understands the importance of utilizing video and social media to drive customers to their restaurant. They use video to showcase the unique dishes they offer, highlighting the flavors, ingredients and preparation methods. They also create behind-the-scenes videos that give customers a glimpse into the kitchen and the chefs who create the delicious dishes. This not only helps to build a personal connection with customers but also helps to create a sense of authenticity and trust.

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In addition to video, Umami also uses social media platforms to connect with their customers. They post daily updates about their menu, special promotions and events, and use Instagram and Facebook to share mouth-watering pictures of their dishes. They also encourage customers to share their own photos and experiences, which helps to build a sense of community and engagement.

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Umami also uses social media to connect with potential customers by running targeted social media ads, which allow them to reach a larger audience. They also use social media to connect with food bloggers, influencers, and other industry leaders to help spread the word about their restaurant.

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Umami's approach to utilizing video and social media has helped to drive customers to their restaurant, by showcasing the unique dishes and flavors they offer, building a personal connection with customers and creating a sense of authenticity and trust.