Whole Scoop, an ice cream shop in Hoover, Alabama, uses video to advertise their nearby location during halftime of Hoover High School football games. They create short, engaging videos that showcase their delicious ice cream flavors and the friendly atmosphere of their shop. These videos are played on the big screen during halftime, providing a captive audience of potential customers with a sweet taste of what Whole Scoop has to offer. This strategy not only helps to increase brand awareness, but also creates a sense of community and connection with the local high school. Whole Scoop's approach to using video during halftime has helped them effectively reach a large audience and attract more customers to their shop.